False Advertising Class Certification

Jun 23, 2011

Dr. Jesse David provided expert testimony in the class certification stage of a false advertising litigation regarding food labeling. Dr. David:

  • Analyzed the issue of commonality in the context of Rule 23
  • Explained how reliance on a specific false claim could not be established on a class-wide basis
  • Demonstrated that individual inquiry was necessary to determine those class members that relied on the false information
  • Evaluated potential methods for calculating damages to affected consumers


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